Best Email Marketing Platforms for Your Coaching Business

14 Best Email Marketing Platforms for Your Coaching Business

Looking for the right email marketing platforms to use in your coaching business? You have come to the right place.

Creating and managing email lists of your clients and potential clients is crucial to expanding your coaching business. 

In this article, we’ll uncover the 14 best email marketing platforms suitable for your coaching business. With the help of pros and cons, you can select the platform that meets your requirements.

But before that, let’s explore why email marketing is essential for you and what factors you should consider when choosing an email platform.

Why Email Marketing is Crucial for You

Email marketing can be a good companion for your coaching career due to its various benefits. It is beneficial for you because

  • It creates a direct communication channel between you and your clients or potential clients.
  • It helps nurture leads with an increased chance of lead conversion.
  • You can set automatic email follow-ups like welcome emails and reminders.
  • It helps client retention as you send continuous personalized emails with the information.
  • You can segment the email list based on criteria like interests, demographics, geography, or behavior.
  • You can track the performance of your email campaigns with the help of open rates, click rates and conversion rates.

Factors to Consider When Choosing an Email Platform

You can easily choose when you know what factors to base your choice upon. Some such factors are here.


You should always look for a platform that offers a user-friendly interface. Choose the platform where you can easily create, edit, and schedule email campaigns without extensive technical knowledge.


You should choose the platform that offers email automation. The platform with several automation options is more flexible than others. Besides, you can send a series of emails automatically at specific intervals, which helps nurture leads.


You can manage various services of different applications from a single platform with the integration feature. Some examples of app integrations are Zapier, WooCommerce, Shopify, and much more.

Analytics and Reporting

You should get information regarding open rates, click rates, conversion rates, and many more. This information allows you to know what works and what doesn’t. As a result, you can modify your email campaign.


Choose a platform that complies with email marketing regulations like GDPR. You should be able to manage opt-ins, unsubscribe requests, and maintain a clean and lawful email list.

Customer Support

Consider the customer support services before committing to the platform. Look for a platform that offers email, chat or phone support as well as documentation and tutorials.


Compare the pricing of different platforms and choose the one that aligns with your marketing needs. You should check for hidden costs, such as charges for exceeding subscriber limits or sending high-volume emails.

Email Templates

The availability of various email templates makes your professional life easier. It saves you the time and effort of creating emails from scratch. By customizing these templates, you can match your branding and messaging.

Segmentation and Targeting

You can send different messages to different groups in your email list. You can target your emails based on their demographics, behavior, or interests, ensuring they receive content relevant to their needs.

Now, without further ado, let’s dive into the list of top email platforms for coaches.

Top Email Marketing Platforms for Coaches

1. Active Campaign

Active Campaign email platform

Active Campaign is an easy-to-use and feature-rich platform. You get CRM (Customer Relationship Management) capability with this platform.

Apart from that, It comes with an AI-powered feature. It helps you to leverage a predictive nature for content generation and email sending.

Pros and Cons

Intuitive drag-and-drop builderCostly for small business
Compatible with a wide range of third-party apps.Overwhelming for beginners due to extensive features
Detailed reporting


Lite: $29/month, paid annually

Plus: $49/month, paid annually

Professional: $149/month, paid annually

2. ConvertKit

ConvertKit Email Platform

The ConvertKit platform provides the tools to reach more people and earn a living online. It is suitable for coaches like you, but other creators such as authors, podcasters, or musicians can use it too.

You can create your email automation visually. This way, you don’t have to visualize how the automation process works. However, its unique feature of selling digital products directly from the platform is its selling point.

Pros and Cons

Free plan availableLimited design customization for landing pages
Strong focus on audience segmentation and personalizationNo built-in testing for emails
High email deliverability rates


Free: for up to 1,000 subscriber

Creator: $25/month paid annually for upto 1,000 subscriber

Creator Pro: $50/month paid annually for upto 1,000 subscriber

3. MailChimp

mailchimp email platform

MailChimp is a popular email platform that many coaching platforms integrate on them. It also integrates more than 300 apps like Instagram, Shopify, WooCommerce, and so on.

MailChimp is different from others in behavior targeting features. You can target your prospects based on their behavior on your website.

Pros and Cons

Provides detailed reports and insightsLimited free plan
Allows for complex automated campaignsCan get expensive for a larger contact list
Offers a variety of templates and design options


Free: for contacts upto 500

Essentials: $6.50 /month paid annually

Standard: $10 /month paid annually

Premium: $175 /month paid annually

4. Brevo

Brevo email platform

Brevo is quite a popular platform with many app integrations, such as Zapier, WooCommerce, Shopify, Stripe, and Wix. This integration helps you to manage various tasks in one place.

Moreover, you can use SMS marketing, WhatsApp marketing, along with email marketing.

Pros and Cons

Integrated content calendar for planningNo phone support is available in the free plan
High deliverability rateNo A/B testing and landing page features are available in the free plan 
Multichannel support with email, SMS, WhatsApp, and chat support


Free: with unlimited contacts but 300 emails/day.

Starter: $22 /month billed annually for 20,000 emails/month

Business: $58 /month billed annually for 20,000 emails/month

Pay As You Go: not included in the above plans, includes pricing for WhatsApp, SMS, Email credits, and Dedicated IP

Useful Tip!

You can either use these email marketing platforms as a standalone application or use a coaching platform that integrates these platforms’ services. That way, managing your workflow will be easier as you do it from a single place. One such platform is CoachPodium. It integrates MailChimp and Brevo in its platform to provide you with an email marketing service. On top of that, you can use its native Email Sequence feature to automate your emails to promote your coaching services. With CoachPodium, you can generate leads through Wheel of Life Assessment tools and nurture those leads through the Email Sequence feature.

5. Aweber

AWeber email platform

You can use Aweber to connect, automate, and grow your audience. You can take full advantage of the AI integration feature to design email templates. 

Besides sending emails, it has a landing page builder and e-commerce solutions integration. With this platform, you can send automated welcome, abandoned cart, and confirmation emails.

Pros and Cons

Free account migrationMay require third-party integration for advanced features
24/7 customer supportPricing is higher for larger subscription lists
User-friendly drag-and-drop builder


Free: with limited features

Lite: $12.50/month, billed annually

Plus: $20.00/month, billed annually

Unlimited: $899/month with over 100,000 subscribers.

6. GetResponse

GetResponse email platform

The unique feature of GetResponse is the conversion funnel. You can use a ready-made and automated sales funnel creator. This guides people from knowing to buying the product. Moreover, it has built-in webinar software, which helps you to reach a wider audience.

You can create automation using the drag-and-drop function with the help of a visual workflow builder. Additionally, you can build your website on this platform, along with the option to connect a domain.

Pros and Cons

Multichannel engagement options, including web push notifications and SMSMay have a steep learning curve for new users
AI-powered email and campaign generatorSome advanced features are only available for higher-tier plans
Free 30-day trial


Email Marketing: $15.6/month paid annually

Marketing Automation: $48.4/month paid annually

E-commerce Marketing: $97.6/month paid annually

GetResponse MAX: $999/month billed annually

7. Mailer-lite

mailer lite email platform

Mailer-lite is a user-friendly email platform with a simple and beautiful User Interface (UI). You can create engaging and responsive email campaigns with the help of a drag-and-drop editor.

You can use customizable signup forms to grow and transform your prospects into clients. Also, tracking the campaign’s performance with analytics and reporting is easy.

Pros and Cons

24/7 customer supportMay take time to master all the features
Free plan available with essential featuresLacks advanced features like behavior targeting
30-day free trial with its premium features


Free: for upto 1000 subscribers

Growing Business: $13.50 /month paid annually for upto 1,000 subscribers

Advanced: $27.00 /month paid annually for upto 1,000 subscribers

8. Flodesk

Flodesk email platform

Flodesk email is easy to use as it has a beginner-friendly interface. This platform offers a range of features like sales pages, online payments, and instant product delivery other than email marketing.

The unique feature that differentiates Flodesk is its flat fee structure, regardless of your number of subscribers. It also has pre-built automation templates that you can use to save time and resources.

Pros and Cons

Can use all features as long as you needSome features are not as advanced as those of competitors
Advanced segmentation and personalizationRequires investment to publish
Offers comprehensive analytics.


Free: 30-day free trial

Email: $35 /month billed annually

Email & Checkout: $59 /month billed annually

9. Constant Contact

Constant Contact email platform

You can always keep your prospects up to date with the latest news and promotions with Constant Contact. This communication helps you transform your prospects into paying clients. 

Additionally, you’ll be able to create and track social media advertisements to engage with more audiences. More audience equates to more potential clients.

Pros and Cons

Built-in management and registration toolsLimited storage in lower-tier plans
Multichannel marketing, including SMS and social media marketingExpensive for small businesses
Dedicated phone line for support 


Lite: $12 /month for upto 500 contacts

Standard: $35 /month for upto 500 contacts

Premium: $80 /month for upto 500 contacts

10. Moosend

moosend email platform

You can grow your business with this simple yet powerful email platform, Moosend. You can use its weather-based email trigger, which is unique among email platforms.

Using AI, you can send emails with recommended products based on the similar tastes of your prospects. Additionally, you can create beautiful landing pages without needing a web designer.

Pros and Cons

100+ trigger pointsNo built-in CRM features
User-friendly interfaceLimited template options 
Personalization feature


Free: a free trial of all features for 30 days

Pro plan: $13 /month for 1,000 subscribers

11. Campaign Refinery

Campaign Refinery email platform

You get a unique list-cleaning feature in Campaign Refinery. This feature helps you by making your email list healthy and up-to-date. It also uses gamification techniques to increase user engagement and sales by rewarding its consumers.

Furthermore, you can create campaigns using complicated rules and logic. So, you can use this platform if you are looking to create a detailed campaign using complex rules.

Pros and Cons

High deliverabilityFocuses on quality senders; not everyone can use this platform
Built-in list cleaning to improve open ratesCostly for small businesses or individual users
Price is activity-based, not on contact count


Business: $99 /month

Growth: $299 /month

Enterprise: $1000 /month

12. SendX

SendX email platform

With SendX, you can reach your subscribers through targeted email campaigns. You can send an unlimited amount of email campaigns. By designing pop-up forms, capture more email addresses of your prospects.

You can automate your email marketing with SendX. But, if you’re familiar with JavaScript and REST APIs, you can also create advanced email marketing automation.

Pros and Cons

Competitive pricing for the features offeredLimited options for pre-designed templates
Feature to use dedicated IPLess suitable for general use as it focuses on industries like cryptocurrencies and gambling 
Able to send emails based on the recipient’s time zone


Free: 14 days free trial

Business: $7.49 /month paid annually

13. Klaviyo

klaviyo email platform

Klaviyo is a marketing automation platform that focuses on email and SMS marketing. You can create email automations with the help of a library of templates. Additionally, you can collect data with targeted and mobile-friendly forms, adding to your email list.

As Klaviyo has AI integration, you can use it for smart decision-making and content creation, which helps to make the creation and automation process efficient.

Pros and Cons

A high degree of customization for marketing campaignsExpensive for small businesses
Easy-to-use interfaceSlow customer support 
Advanced segmentation based on multiple conditions and data points


Free: for upto 250 contacts

Email: $30 /month for upto 1,000 contacts

Email and SMS: $45 /month for upto 1,000 contacts

14. Keap

keap email platform

Keap, formerly known as Infusion Soft, is an all-in-one customer Relationship Management, marketing automation, and sales automation platform. It is ideal for you if you are starting a small coaching business.

Its unique feature is offering a dedicated phone line for the U.S. and Canada. If you are living in this region, you can take advantage of this feature. You can also create landing pages that help in online sales.

Pros and Cons

Built-in financial tools like quotes, invoices, and paymentsMay take time to learn the platform
Offers a three-month trial for text marketingAdvanced features require additional costs
14-day free trial


Pro: $159 /month billed annually for 1500 contacts

Max: $229 /month billed annually for 2500 contacts

Best Email Marketing Platforms for Coaches: Final Thoughts

From all those platforms mentioned above, choose the platform that suits your requirements, such as cost, what integrations you need, and what level of experience you are at.

If you are figuring it out, go for the one with an easy user interface, a good amount of features and a free trial or free plan. We recommend you use Mailerlite, Brevo, or Moosend. They offer good features in the free version.

If you’re an experienced coach familiar with email marketing, then go with the ActiveCampaign. It offers great features at an affordable price and has quite a list of integrations.

Lastly, feel free to go through the 10 Best Online Coaching Platforms to learn about coaching platforms.

Leave a Reply

Your email address will not be published. Required fields are marked *