Looking for the right email marketing platforms to use in your coaching business? You have come to the right place.
Creating and managing email lists of your clients and potential clients is crucial to expanding your coaching business.
In this article, we’ll uncover the 14 best email marketing platforms suitable for your coaching business. With the help of pros and cons, you can select the platform that meets your requirements.
But before that, let’s explore why email marketing is essential for you and what factors you should consider when choosing an email platform.
Why Email Marketing is Crucial for You
Email marketing can be a good companion for your coaching career due to its various benefits. It is beneficial for you because
- It creates a direct communication channel between you and your clients or potential clients.
- It helps nurture leads with an increased chance of lead conversion.
- You can set automatic email follow-ups like welcome emails and reminders.
- It helps client retention as you send continuous personalized emails with the information.
- You can segment the email list based on criteria like interests, demographics, geography, or behavior.
- You can track the performance of your email campaigns with the help of open rates, click rates and conversion rates.
Factors to Consider When Choosing an Email Platform
You can easily choose when you know what factors to base your choice upon. Some such factors are here.
Usability
You should always look for a platform that offers a user-friendly interface. Choose the platform where you can easily create, edit, and schedule email campaigns without extensive technical knowledge.
Automation
You should choose the platform that offers email automation. The platform with several automation options is more flexible than others. Besides, you can send a series of emails automatically at specific intervals, which helps nurture leads.
Integration
You can manage various services of different applications from a single platform with the integration feature. Some examples of app integrations are Zapier, WooCommerce, Shopify, and much more.
Analytics and Reporting
You should get information regarding open rates, click rates, conversion rates, and many more. This information allows you to know what works and what doesn’t. As a result, you can modify your email campaign.
Compliance
Choose a platform that complies with email marketing regulations like GDPR. You should be able to manage opt-ins, unsubscribe requests, and maintain a clean and lawful email list.
Customer Support
Consider the customer support services before committing to the platform. Look for a platform that offers email, chat or phone support as well as documentation and tutorials.
Cost
Compare the pricing of different platforms and choose the one that aligns with your marketing needs. You should check for hidden costs, such as charges for exceeding subscriber limits or sending high-volume emails.
Email Templates
The availability of various email templates makes your professional life easier. It saves you the time and effort of creating emails from scratch. By customizing these templates, you can match your branding and messaging.
Segmentation and Targeting
You can send different messages to different groups in your email list. You can target your emails based on their demographics, behavior, or interests, ensuring they receive content relevant to their needs.
Now, without further ado, let’s dive into the list of top email platforms for coaches.
Top Email Marketing Platforms for Coaches
1. Active Campaign
Active Campaign is an easy-to-use and feature-rich platform. You get CRM (Customer Relationship Management) capability with this platform.
Apart from that, It comes with an AI-powered feature. It helps you to leverage a predictive nature for content generation and email sending.
Pros and Cons
| Pros | Cons |
|---|---|
| Intuitive drag-and-drop builder | Costly for small business |
| Compatible with a wide range of third-party apps. | Overwhelming for beginners due to extensive features |
| Detailed reporting |
Pricing
Lite: $29/month, paid annually
Plus: $49/month, paid annually
Professional: $149/month, paid annually
2. ConvertKit
The ConvertKit platform provides the tools to reach more people and earn a living online. It is suitable for coaches like you, but other creators such as authors, podcasters, or musicians can use it too.
You can create your email automation visually. This way, you don’t have to visualize how the automation process works. However, its unique feature of selling digital products directly from the platform is its selling point.
Pros and Cons
| Pros | Cons |
|---|---|
| Free plan available | Limited design customization for landing pages |
| Strong focus on audience segmentation and personalization | No built-in testing for emails |
| High email deliverability rates |
Pricing
Free: for up to 1,000 subscriber
Creator: $25/month paid annually for upto 1,000 subscriber
Creator Pro: $50/month paid annually for upto 1,000 subscriber
3. MailChimp
MailChimp is a popular email platform that many coaching platforms integrate on them. It also integrates more than 300 apps like Instagram, Shopify, WooCommerce, and so on.
MailChimp is different from others in behavior targeting features. You can target your prospects based on their behavior on your website.
Pros and Cons
| Pros | Cons |
|---|---|
| Provides detailed reports and insights | Limited free plan |
| Allows for complex automated campaigns | Can get expensive for a larger contact list |
| Offers a variety of templates and design options |
Pricing
Free: for contacts upto 500
Essentials: $6.50 /month paid annually
Standard: $10 /month paid annually
Premium: $175 /month paid annually
4. Brevo
Brevo is quite a popular platform with many app integrations, such as Zapier, WooCommerce, Shopify, Stripe, and Wix. This integration helps you to manage various tasks in one place.
Moreover, you can use SMS marketing, WhatsApp marketing, along with email marketing.
Pros and Cons
| Pros | Cons |
|---|---|
| Integrated content calendar for planning | No phone support is available in the free plan |
| High deliverability rate | No A/B testing and landing page features are available in the free plan |
| Multichannel support with email, SMS, WhatsApp, and chat support |
Pricing
Free: with unlimited contacts but 300 emails/day.
Starter: $22 /month billed annually for 20,000 emails/month
Business: $58 /month billed annually for 20,000 emails/month
Pay As You Go: not included in the above plans, includes pricing for WhatsApp, SMS, Email credits, and Dedicated IP
| Useful Tip! You can either use these email marketing platforms as a standalone application or use a coaching platform that integrates these platforms’ services. That way, managing your workflow will be easier as you do it from a single place. One such platform is CoachPodium. It integrates MailChimp and Brevo in its platform to provide you with an email marketing service. On top of that, you can use its native Email Sequence feature to automate your emails to promote your coaching services. With CoachPodium, you can generate leads through Wheel of Life Assessment tools and nurture those leads through the Email Sequence feature. |
5. Aweber
You can use Aweber to connect, automate, and grow your audience. You can take full advantage of the AI integration feature to design email templates.
Besides sending emails, it has a landing page builder and e-commerce solutions integration. With this platform, you can send automated welcome, abandoned cart, and confirmation emails.
Pros and Cons
| Pros | Cons |
|---|---|
| Free account migration | May require third-party integration for advanced features |
| 24/7 customer support | Pricing is higher for larger subscription lists |
| User-friendly drag-and-drop builder |
Pricing
Free: with limited features
Lite: $12.50/month, billed annually
Plus: $20.00/month, billed annually
Unlimited: $899/month with over 100,000 subscribers.
6. GetResponse
The unique feature of GetResponse is the conversion funnel. You can use a ready-made and automated sales funnel creator. This guides people from knowing to buying the product. Moreover, it has built-in webinar software, which helps you to reach a wider audience.
You can create automation using the drag-and-drop function with the help of a visual workflow builder. Additionally, you can build your website on this platform, along with the option to connect a domain.
Pros and Cons
| Pros | Cons |
|---|---|
| Multichannel engagement options, including web push notifications and SMS | May have a steep learning curve for new users |
| AI-powered email and campaign generator | Some advanced features are only available for higher-tier plans |
| Free 30-day trial |
Pricing
Email Marketing: $15.6/month paid annually
Marketing Automation: $48.4/month paid annually
E-commerce Marketing: $97.6/month paid annually
GetResponse MAX: $999/month billed annually
7. Mailer-lite
Mailer-lite is a user-friendly email platform with a simple and beautiful User Interface (UI). You can create engaging and responsive email campaigns with the help of a drag-and-drop editor.
You can use customizable signup forms to grow and transform your prospects into clients. Also, tracking the campaign’s performance with analytics and reporting is easy.
Pros and Cons
| Pros | Cons |
|---|---|
| 24/7 customer support | May take time to master all the features |
| Free plan available with essential features | Lacks advanced features like behavior targeting |
| 30-day free trial with its premium features |
Pricing
Free: for upto 1000 subscribers
Growing Business: $13.50 /month paid annually for upto 1,000 subscribers
Advanced: $27.00 /month paid annually for upto 1,000 subscribers
8. Flodesk
Flodesk email is easy to use as it has a beginner-friendly interface. This platform offers a range of features like sales pages, online payments, and instant product delivery other than email marketing.
The unique feature that differentiates Flodesk is its flat fee structure, regardless of your number of subscribers. It also has pre-built automation templates that you can use to save time and resources.
Pros and Cons
| Pros | Cons |
|---|---|
| Can use all features as long as you need | Some features are not as advanced as those of competitors |
| Advanced segmentation and personalization | Requires investment to publish |
| Offers comprehensive analytics. |
Pricing
Free: 30-day free trial
Email: $35 /month billed annually
Email & Checkout: $59 /month billed annually
9. Constant Contact
You can always keep your prospects up to date with the latest news and promotions with Constant Contact. This communication helps you transform your prospects into paying clients.
Additionally, you’ll be able to create and track social media advertisements to engage with more audiences. More audience equates to more potential clients.
Pros and Cons
| Pros | Cons |
|---|---|
| Built-in management and registration tools | Limited storage in lower-tier plans |
| Multichannel marketing, including SMS and social media marketing | Expensive for small businesses |
| Dedicated phone line for support |
Pricing
Lite: $12 /month for upto 500 contacts
Standard: $35 /month for upto 500 contacts
Premium: $80 /month for upto 500 contacts
10. Moosend
You can grow your business with this simple yet powerful email platform, Moosend. You can use its weather-based email trigger, which is unique among email platforms.
Using AI, you can send emails with recommended products based on the similar tastes of your prospects. Additionally, you can create beautiful landing pages without needing a web designer.
Pros and Cons
| Pros | Cons |
|---|---|
| 100+ trigger points | No built-in CRM features |
| User-friendly interface | Limited template options |
| Personalization feature |
Pricing
Free: a free trial of all features for 30 days
Pro plan: $13 /month for 1,000 subscribers
11. Campaign Refinery
You get a unique list-cleaning feature in Campaign Refinery. This feature helps you by making your email list healthy and up-to-date. It also uses gamification techniques to increase user engagement and sales by rewarding its consumers.
Furthermore, you can create campaigns using complicated rules and logic. So, you can use this platform if you are looking to create a detailed campaign using complex rules.
Pros and Cons
| Pros | Cons |
|---|---|
| High deliverability | Focuses on quality senders; not everyone can use this platform |
| Built-in list cleaning to improve open rates | Costly for small businesses or individual users |
| Price is activity-based, not on contact count |
Pricing
Business: $99 /month
Growth: $299 /month
Enterprise: $1000 /month
12. SendX
With SendX, you can reach your subscribers through targeted email campaigns. You can send an unlimited amount of email campaigns. By designing pop-up forms, capture more email addresses of your prospects.
You can automate your email marketing with SendX. But, if you’re familiar with JavaScript and REST APIs, you can also create advanced email marketing automation.
Pros and Cons
| Pros | Cons |
|---|---|
| Competitive pricing for the features offered | Limited options for pre-designed templates |
| Feature to use dedicated IP | Less suitable for general use as it focuses on industries like cryptocurrencies and gambling |
| Able to send emails based on the recipient’s time zone |
Pricing
Free: 14 days free trial
Business: $7.49 /month paid annually
13. Klaviyo
Klaviyo is a marketing automation platform that focuses on email and SMS marketing. You can create email automations with the help of a library of templates. Additionally, you can collect data with targeted and mobile-friendly forms, adding to your email list.
As Klaviyo has AI integration, you can use it for smart decision-making and content creation, which helps to make the creation and automation process efficient.
Pros and Cons
| Pros | Cons |
|---|---|
| A high degree of customization for marketing campaigns | Expensive for small businesses |
| Easy-to-use interface | Slow customer support |
| Advanced segmentation based on multiple conditions and data points |
Pricing
Free: for upto 250 contacts
Email: $30 /month for upto 1,000 contacts
Email and SMS: $45 /month for upto 1,000 contacts
14. Keap
Keap, formerly known as Infusion Soft, is an all-in-one customer Relationship Management, marketing automation, and sales automation platform. It is ideal for you if you are starting a small coaching business.
Its unique feature is offering a dedicated phone line for the U.S. and Canada. If you are living in this region, you can take advantage of this feature. You can also create landing pages that help in online sales.
Pros and Cons
| Pros | Cons |
|---|---|
| Built-in financial tools like quotes, invoices, and payments | May take time to learn the platform |
| Offers a three-month trial for text marketing | Advanced features require additional costs |
| 14-day free trial |
Pricing
Pro: $159 /month billed annually for 1500 contacts
Max: $229 /month billed annually for 2500 contacts
Best Email Marketing Platforms for Coaches: Final Thoughts
From all those platforms mentioned above, choose the platform that suits your requirements, such as cost, what integrations you need, and what level of experience you are at.
If you are figuring it out, go for the one with an easy user interface, a good amount of features and a free trial or free plan. We recommend you use Mailerlite, Brevo, or Moosend. They offer good features in the free version.
If you’re an experienced coach familiar with email marketing, then go with the ActiveCampaign. It offers great features at an affordable price and has quite a list of integrations.
Lastly, feel free to go through the 10 Best Online Coaching Platforms to learn about coaching platforms.
